Local sellers from any region consider the prospect of getting into cross-border trade as a bit complicated. Though the concept is not new, it certainly is thought to be fraught with barriers that make many a trader shy away from it. Traders know that cross-border is lucrative, but for various reasons, many don’t get into it readily and restrict themselves to their local markets. But, e-commerce has successfully brought the spotlight back on cross-border selling. For some time now, the new-age e-commerce consumer from across regions has started to look for sellers beyond their home countries for various reasons. Also, it is heartening news for sellers that cross border trade will keep on growing handsomely till 2020 and that it is expected to have a healthy 22% share of the global e-commerce market by then.
Unarguably, e-commerce and Internet-enabled Smartphone revolutions have literally shrunk the world to fit on today’s consumers’ palms. Technology has given a hitherto unseen push to cross-border buying. It has become extremely easy for consumers to search for products of their choice, buy them, and get them delivered at their doorstep. Hence, the consumer seems to have benefitted a lot due to e-commerce. But, has technology played its part to ease the life of sellers when it comes to cross-border trade? Has technology found better solutions to logistics, warehousing, and last-mile delivery woes of sellers? These questions assume importance because they have consistently posed big hurdles in cross-border trade. Fortunately, the answer to these questions is yes! Now, decoding the cross-border e-commerce puzzle is easy for online sellers too.
The spurt in cross-border trade has come as a blessing for sellers who were finding it tough to fight competition in their local markets. Earlier, selling goods in other countries was a complex affair and hence sellers, other than established brands, didn’t consider it to expand their businesses. But now, with the help of SaaS-based products, online sellers can easily break the shackles and sell their wares to consumers across the globe. Now, marketplace aggregation SaaS products enable online sellers to not only list their catalogues on multiple local and cross-border marketplaces, but they also help them in managing all these activities from just one single platform. Sellers can now easily list products, manage a centralized inventory for all marketplaces, process and ship orders, and get them delivered through preferred 3PL players. They can also use partner warehouses to store their inventories across countries at a nominal price and fulfill orders in record time. With the best products from among these platforms, even returns management is smooth and hassle free, both for the consumer and the seller.
Technology has successfully reduced the effort, complexity, time, and cost involved in cross-border selling. It has now enabled sellers of all sizes and from all regions to sell across borders and reap the benefits of the cross-border e-commerce boom. Today, the global consumer, at last, is easily within the reach of sellers!